ECONOMICS PROGRAM

Business & Export Markets

Hydrogen Business & Export Strategy

This program provides you with sound business skills to actively shape the international hydrogen market. You will learn how to safely navigate global markets, supply chains, financing models and export strategies and how to develop economically viable projects.

The focus is on practical insights into trade flows, value chains, production landscapes and sales and marketing strategies for green technologies. Particular attention is paid to the strategic orientation of companies along the entire H₂ value chain – from raw materials to exports and sales.

They develop a deep understanding of the economic framework conditions, potentials and risks of international projects and are able to assess business cases and market strategies with confidence.

After successful completion you will receive the certificate Executive Certificate – Hydrogen Business Strategy.

#Business&Markets

#ExportStrategies

#Finance&Partnership

#HydrogenEconomy

Program Content

Module 1: International H₂ markets and market mechanisms

– Market players, market models, demand development
– Pricing & subsidies
– H₂Global, EU directives, trading zones

Module 2: Value chains & supply chain management

– H₂ value chains from source to application
– Raw materials, components, plant engineering
– Localization & resilience strategies

Module 3: Export, Import & Logistics

– Customs, trade agreements, export controls
– Transportation costs & calculation
– Liquefaction, container solutions, port infrastructure

Module 4: Financing & funding landscape

– KfW, EIB, GIZ, multilateral banks
– PPPs & financing in emerging markets
– Green bonds, climate funds, ESG criteria

Module 5: Business Development & Partner Development

– Market entry strategies in India, EU, MENA
– Location marketing & joint ventures
– Promotion instruments at state/federal level

Module 6: Marketing & communication for H₂

– Storytelling for green technologies
– Public relations, political communication
– Creating trust in new technologies

Module 7: Sales strategies & marketing H₂ products

– Customer requirements in industry & transport
– B2B sales & public tenders
– Value-based pricing models

Module 8: Business models & investment decisions

– H₂-as-a-Service, Contracting, EPC
– Scaling & replication of projects
– Pitch training: convincing investors

Program Benefits

Systematic overview of international hydrogen markets
Competence in developing viable business models and financing structures
Understanding of export strategies, supply chains and trade regulations
Methodological expertise for market analyses, business cases and risk assessment
Access to a top-class network of companies, institutions and investors
Certificate as official proof of qualification

Participant Profile

The program is aimed at:

Strategic corporate developers
Sales managers in the B2B segment

Manager in export, trade, logistics

Representatives of funding institutions, business development, politics

Investors and lenders interested in green hydrogen

Background experience:

At least 7 years of professional experience in business, trade, finance or project development

Experience with international markets or infrastructure projects an advantage

Interest in new business models and sustainable technologies

Contact form

Please fill in all fields completely so that we can process your request in the best possible way.

Do you have any questions?

Do you have questions about our programs, would you like to find out more about our speakers or do you need support with your registration? We will be happy to help you. Simply use the contact form – we will get back to you as soon as possible.

You can also reach us by phone at: +49 172 3677061
Or by e-mail: info@scientiahydrogenuniversity.de

Frequently asked questions (FAQ)

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore?

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore?